In Barry Blaustein’s wrestling documentary Beyond the Mat, then-WWF supremo Vince McMahon has just given Darren Drozdov his new character name, Puke, and is explaining how he’ll be introduced to the audience. You might want to skip the quotation if you’re eating:
So, after you’ve regurgitated on one of your opponents, or on the referee itself, then of course the ring announcer would, y’know, then say your name.
You can watch it here – go to 06.23:
The phrase the referee itself is grammatically interesting. Wrestling referees are adult people, and when it or itself is used to refer to a person, it’s usually a very young person or a part of a person – not an adult of unknown or unspecified gender.
But none of the alternative pronouns is perfect in that position. The referee himself is the most obvious (the job is male-dominated), but it is sexist; himself or herself (or similar) would be pedantic; themselves strikes me as awkward here, though I like singular they; and themself is rare, and does not occur to most speakers.
So the choice of itself, made on the spur of the moment, lets McMahon avoid constructions that are problematic for various reasons – but in doing so objectifies the referee in an unusual way. (Compare with the use of whom to refer to houses, which I heard in a documentary on The Truman Show.)
Omitting the intensive pronoun entirely would be the simplest solution, since it’s not essential here. But in casual speech we don’t normally get a chance to weigh up options like this. I’d be interested to hear your thoughts.