I have a new article up at the Visual Thesaurus: Please advise your verb of choice. It was prompted by an instruction in a form my bank sent me: “Please advise your Country of Birth”.
My first reaction: Advise – really?
After suggesting alternatives and tracing the history of advise in its relevant guises (Shakespeare shows up a couple of times), I make some general points about tone in business writing and official language – specifically the tendency to be excessively formal:
It’s a frequent error of judgment to assume that plain language is unfit for business, that these transactions deserve more inflated expression. It may be a habit picked up by imitation — please advise, after all, is common in official and semi-official writing. But whatever the motivation, the results can sound starchy and pompous…
Writers with these habits may be unaware of the tonal problems in their prose, or they may be unsure how to fix them. This is where an editor comes in handy. (I specialise in plain English, making officialese and academese more accessible to general readers.)
Note: The article was published in April but for the first three months was available only to Visual Thesaurus subscribers, so I postponed mentioning it here until it was freely available. You can now read it here, and, if you like, advise your thoughts in a comment below.