Alfred Hitchcock’s comedy-thriller The Trouble with Harry (1955), amidst all its talk of murder and romance, has a fun little exchange of sociolinguistic interest between John Forsythe (‘Sam Marlowe’) and Edmund Gwenn (‘Capt. Albert Wiles’):
Lauren Beukes’s novel Broken Monsters has a short passage on business jargon and young people’s attitudes to it. Layla, a character in her mid-teens, is visiting her friend Cas and introduces Cas’s father:
Her dad is a tech-preneur. Name a major company in Silicon Valley and he’s ‘pulled a stint there’ – his words. It’s why they moved from Oakland, California. Detroit is friendlier to start-ups: lower overheads, tax incentives, hungry talent, cheap office space in TechTown. He’s bought into the city’s revitalization ‘with bells on’. Layla loves hearing him talk. It’s another language, where any word can be verbed. She and Cas have a secret drinking game they play during dinner, taking a sip of juice every time he uses techno jargon like ‘angel-investor’.
‘How’s Crater going?’ Layla asks him, trying to remember the name of his big start-up project.
‘Curatr,’ he corrects her automatically, rolling the trrrr.
Some examples certainly qualify as tech jargon or terminology: the portmanteau tech-preneur and the fictional brand Curatr, with its fashionably dropped vowel (cf. Flickr, Tumblr, Grindr, Qzzr). TechTown, meanwhile, is a real-life hub for entrepreneurship in Detroit, notable in this context for its CamelCase style.
Other examples cited – pulled a stint, with bells on, angel investor – are not what I’d consider tech jargon, but the passage is from Layla’s pov, so I figure it’s more that she has only heard these phrases from Cas’s dad and associates them with his industry.
Her observation about verbing applies to English more generally.
But I suppose the point is that tech execs (and managers, advertisers, etc.) are more likely to do it with abandon, and that when you’re a teenager and it’s your dad or your friend’s dad, it can be a particular source of interest, embarrassment, or entertainment.
It’s refreshing to see this form of language, so often maligned, portrayed positively. I’m reminded of a cartoon by Dana Fradon included in The New Yorker Cartoon Album 1975–1985:
[Caption: “You’re a good man, Washbourne. I like the way you use nouns as verbs.”]
If you enjoyed my quiz on nouning and verbing, you might like my new quiz on portmanteau words, now up on the Macmillan Dictionary site. It will test your knowledge of novel portmanteaus such as plogging, smombie, theyby, and zoodles. It’s multiple choice, so you can guess at any strange ones.
Portmanteau words are words that blend two or more others in structure and meaning, like smog (smoke + fog), brunch (breakfast + lunch), and portmonsteau (portmanteau + monster). That last one hasn’t caught on yet. They should be distinguished from compound words like teapot and seawater, which also combine words but don’t blend them.
I like a good portmanteau word, and by browsing Macmillan’s Open Dictionary (which is crowd-sourced but lexicographer-edited – this ain’t Urban Dictionary) I see a lot of shiny new ones soon after they enter circulation. Hence the portmanteau quiz. Let me know how you score.
Now follows a bit on the etymology of portmanteau, for anyone unfamiliar with it.
George Orwell’s famous essay on the politics of language, strained and self-contradictory as it is, rests on the incontestable idea that people manipulate language for political ends – whether it’s to prod something improper towards legitimacy or to dodge responsibility for interpersonal shortcomings. The political, after all, is personal, and language is as personal as it gets.
The Evasion-English Dictionary by Maggie Balistreri (Em Dash Group, 2018) shines a welcome light on such language in its social guise and dissects it for our pleasure and occasional squirming. A slim volume expanded from its original 2003 edition, the EED packs considerable insight and wit into its 132 pages, showing how we routinely choose (and avoid) certain words to massage the truth, let ourselves off the hook, and passive-aggressively get our own way.
In 2011 a reader wrote to linguist David Crystal with an interesting question. Having tried recently to brush their teeth and talk at the same time, they wondered how such ‘approximations of real words’ might factor into language – and whether authors had ever exploited this form of speech ‘for inventive literary purposes’.
In his post on what he calls ‘mouth-filled speech’, Crystal looked at phonetics, politeness, etiquette, risks, and frequency (‘really rather common’), but found scant examples in literature or language corpora. My intention here is to share a few from books I’ve read in the meantime – mostly novels but one non-fiction.
We may talk with all sorts of things in our mouth, such as food, pens, pins, fingers (our own or other people’s), tongues (just other people’s), dentist’s instruments, gum shields, gags, and of course toothbrushes. Crystal lists various other possibilities.
Transcribed, the utterance may be transparent or heavily obscured, depending on the writer’s strategy and skill in treating the phenomenon. Context can help readers infer the muddled words, or the author may convey it through repetition. When there’s no narrative reason to have characters speak unclearly, it can be a nod to realism or verisimilitude or perhaps serve as a linguistic game or challenge.
There’s an xkcd cartoon popular among copy-editors because it combines fussiness over hyphens with gently risqué humour:
Language Log, meeting language lovers’ most niche desires and then some, has a bibliography of suffixal –ass as an intensive modifier. In this vein, you’d expect the hyphen in little ass car to go between the first two words unless you were being seedy, or xkcdy. But there’s an exception, and it’s not rude at all.
Irish author Pádraic Ó Conaire, in his short story collection Field and Fair (Mercier Press, 1966; tr. Cormac Breathnach), refers several times to his ass-car, by which he means his donkey and cart. One story, about how the author came to befriend the donkey, is titled ‘My Little Black Ass’. It’s hard to read that now and not find alternative meanings rubbing up against the intended one.