Lauren Beukes’s novel Broken Monsters has a short passage on business jargon and young people’s attitudes to it. Layla, a character in her mid-teens, is visiting her friend Cas and introduces Cas’s father:
Her dad is a tech-preneur. Name a major company in Silicon Valley and he’s ‘pulled a stint there’ – his words. It’s why they moved from Oakland, California. Detroit is friendlier to start-ups: lower overheads, tax incentives, hungry talent, cheap office space in TechTown. He’s bought into the city’s revitalization ‘with bells on’. Layla loves hearing him talk. It’s another language, where any word can be verbed. She and Cas have a secret drinking game they play during dinner, taking a sip of juice every time he uses techno jargon like ‘angel-investor’.
‘How’s Crater going?’ Layla asks him, trying to remember the name of his big start-up project.
‘Curatr,’ he corrects her automatically, rolling the trrrr.
Some examples certainly qualify as tech jargon or terminology: the portmanteau tech-preneur and the fictional brand Curatr, with its fashionably dropped vowel (cf. Flickr, Tumblr, Grindr, Qzzr). TechTown, meanwhile, is a real-life hub for entrepreneurship in Detroit, notable in this context for its CamelCase style.
Other examples cited – pulled a stint, with bells on, angel investor – are not what I’d consider tech jargon, but the passage is from Layla’s pov, so I figure it’s more that she has only heard these phrases from Cas’s dad and associates them with his industry.
Her observation about verbing applies to English more generally.
But I suppose the point is that tech execs (and managers, advertisers, etc.) are more likely to do it with abandon, and that when you’re a teenager and it’s your dad or your friend’s dad, it can be a particular source of interest, embarrassment, or entertainment.
It’s refreshing to see this form of language, so often maligned, portrayed positively. I’m reminded of a cartoon by Dana Fradon included in The New Yorker Cartoon Album 1975–1985:
[Caption: “You’re a good man, Washbourne. I like the way you use nouns as verbs.”]
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