Book review: Because Internet, by Gretchen McCulloch

August 20, 2019

Language is always changing, and on a macro level some of the most radical changes have resulted from technology. Writing is the prime example. Millennia after its development, telephony reshaped our communication; mere decades later, computers arrived, became networked, and here I am, typing something for you to read on your PC or phone, however many miles away.

The internet’s effects on our use of language are still being unpacked. We are in the midst of a dizzying surge in interconnectivity, and it can be hard to step back and understand just what is happening to language in the early 21st century. Why are full stops often omitted now? What exactly are emoji doing? Why do people lol if they’re not laughing? With memes, can you even?

Book cover is bright yellow, with text in black. The subtitle is highlighted in blue, with pins bracketing it, like on a phone.Because Internet: Understanding the New Rules of Language is a new book by linguist Gretchen McCulloch that sets out to demystify some of the strange shifts going on in language right now. It provides a friendly yet substantial snapshot of linguistic trends and phenomena online, and it explains with clarity and ebullience what underpins them – socially, psychologically, technologically, linguistically.

‘When future historians look back on this era,’ McCulloch writes,

they’ll find our changes just as fascinating as we now find innovative words from Shakespeare or Latin or Norman French. So let’s adopt the perspective of these future historians now, and explore the revolutionary period in linguistic history that we’re living through from a place of excitement and curiosity.

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‘Because X’ in Finnish and Norwegian, because borrowing

November 20, 2015

Languages often borrow from one another: it’s a common source of linguistic growth and change. Normally what gets borrowed is words, called ‘loans’, ‘loanwords’, or ‘borrowings’ (though the terms suggest eventual return, which isn’t how it works). Any word that isn’t a loanword is a native word.

English is a frequent borrower, being full of loanwords from many other languages. This ability to integrate foreign forms is one reason for its success. And it goes both ways: because of English’s status and reach, it’s a common ‘donor language’ for others. The World Loanword Database is a useful resource on the phenomenon.

Less often, other linguistic elements are borrowed, like grammatical structures or pronunciations. An example of the former is because X, a popular construction in informal English.* I first wrote about because X in 2013, elsewhere picking it as my word of the year (the American Dialect Society later did likewise). Such was its impact that the phrase was discussed not just by linguists but by more mainstream outlets.

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