Two of my favourite books on writing have the same one-word title: Style. Years ago I shared an essay by the author of the older Style, Frank Laurence Lucas, and having recently revisited his book, I’ll post a few excerpts.
First published in 1955, Lucas’s Style has dated in certain respects (try to ignore the generic male pronouns), but it is still full of sound advice and insights on the art and mechanics of composition. So then: What is style? Lucas describes it as:
a means by which a human being gains contact with others; it is personality clothed in words, character embodied in speech. If handwriting reveals character, style reveals it still more – unless it is so colourless and lifeless as not really to be a style at all. The fundamental thing, therefore, is not technique, useful though that may be; if a writer’s personality repels, it will not avail him to eschew split infinitives, to master the difference between ‘that’ and ‘which’, to have Fowler’s Modern English Usage by heart. Soul is more than syntax. If your readers dislike you, they will dislike what you say.
Three chapters are titled ‘Courtesy to Readers’. The first, on clarity, concludes with a note on how to achieve it: