Book review: Because Internet, by Gretchen McCulloch

August 20, 2019

Language is always changing, and on a macro level some of the most radical changes have resulted from technology. Writing is the prime example. Millennia after its development, telephony reshaped our communication; mere decades later, computers arrived, became networked, and here I am, typing something for you to read on your PC or phone, however many miles away.

The internet’s effects on our use of language are still being unpacked. We are in the midst of a dizzying surge in interconnectivity, and it can be hard to step back and understand just what is happening to language in the early 21st century. Why are full stops often omitted now? What exactly are emoji doing? Why do people lol if they’re not laughing? With memes, can you even?

Book cover is bright yellow, with text in black. The subtitle is highlighted in blue, with pins bracketing it, like on a phone.Because Internet: Understanding the New Rules of Language is a new book by linguist Gretchen McCulloch that sets out to demystify some of the strange shifts going on in language right now. It provides a friendly yet substantial snapshot of linguistic trends and phenomena online, and it explains with clarity and ebullience what underpins them – socially, psychologically, technologically, linguistically.

‘When future historians look back on this era,’ McCulloch writes,

they’ll find our changes just as fascinating as we now find innovative words from Shakespeare or Latin or Norman French. So let’s adopt the perspective of these future historians now, and explore the revolutionary period in linguistic history that we’re living through from a place of excitement and curiosity.

Read the rest of this entry »

Advertisements

Sarcastic punctuation in The X-Files

December 21, 2015

English has no standard punctuation mark or typographic style to show sarcasm or verbal irony. This lack has inspired a whole menagerie of proposals over the centuries, including backwards question marks, upside-down or zigzag exclamation marks, and left-slanting typefaces (‘ironics’, ‘Sartalics’). Some have gained niche usage, while others faded more or less instantly: only the winking smiley ;-) ;) has become widespread, and only in informal text.

I notice the gap sometimes when chatting online, for example when I misinterpret someone’s tone or they misinterpret mine. A tongue-in-cheek statement can easily be taken at face value if the reader doesn’t know the writer well. This happens often on Twitter, where strangers’ statements can spread without much pragmatic context.

Read the rest of this entry »