Verb all the things

Lauren Beukes’s novel Broken Monsters has a short passage on business jargon and young people’s attitudes to it. Layla, a character in her mid-teens, is visiting her friend Cas and introduces Cas’s father:

Her dad is a tech-preneur. Name a major company in Silicon Valley and he’s ‘pulled a stint there’ – his words. It’s why they moved from Oakland, California. Detroit is friendlier to start-ups: lower overheads, tax incentives, hungry talent, cheap office space in TechTown. He’s bought into the city’s revitalization ‘with bells on’. Layla loves hearing him talk. It’s another language, where any word can be verbed. She and Cas have a secret drinking game they play during dinner, taking a sip of juice every time he uses techno jargon like ‘angel-investor’.

‘How’s Crater going?’ Layla asks him, trying to remember the name of his big start-up project.

‘Curatr,’ he corrects her automatically, rolling the trrrr.

Some examples certainly qualify as tech jargon or terminology: the portmanteau tech-preneur and the fictional brand Curatr, with its fashionably dropped vowel (cf. Flickr, Tumblr, Grindr, Qzzr). TechTown, meanwhile, is a real-life hub for entrepreneurship in Detroit, notable in this context for its CamelCase style.

Other examples cited – pulled a stint, with bells on, angel investor – are not what I’d consider tech jargon, but the passage is from Layla’s pov, so I figure it’s more that she has only heard these phrases from Cas’s dad and associates them with his industry.

Her observation about verbing applies to English more generally.

All words may be verbed. Contrary to popular belief, there is nothing wrong with this.

— Stan Carey (@StanCarey) August 1, 2012

But I suppose the point is that tech execs (and managers, advertisers, etc.) are more likely to do it with abandon, and that when you’re a teenager and it’s your dad or your friend’s dad, it can be a particular source of interest, embarrassment, or entertainment.

It’s refreshing to see this form of language, so often maligned, portrayed positively. I’m reminded of a cartoon by Dana Fradon included in The New Yorker Cartoon Album 1975–1985:

[Caption: “You’re a good man, Washbourne. I like the way you use nouns as verbs.”]

Book spine poem: When the Lights Go Down

I almost forgot how much fun it is to make book spine poems. My last one was about a year ago (and led to an interview at the OED), so it’s about time I did another. This one tells a miniature story.

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When the Lights Go Down

Stranger on a train, heading inland,

Civilwarland in bad decline.

Autumn-dark voyage,

The light of evening,

The signal and the noise.

One shot without conscience

when the lights go down:

Death in a white tie, a brilliant void.

Reader, I murdered him.

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Book spine poem: Antarctica

A new book spine poem (aka bookmash):

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Antarctica

Skating to Antarctica,
Desolation island –
A place apart where
The wasteland ends;
Soul on ice into
The silent land
The other side of you.

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I planned to include The White South but didn’t find a satisfying spot for it. Thanks to the authors: Jenny Diski, Patrick O’Brian, Dervla Murphy, Theodore Roszak, Eldridge Cleaver, Paul Broks, and Salley Vickers; and to Nina Katchadourian for the idea.

Many more in the bookmash archive: have a browse, or make your own.