Getting ratioed for your bad take

November 16, 2017

Technology is a constant source of new vocabulary – not just new words but new ways of using existing words. One I’ve noticed this year is ratio as a verb in internet slang, which I’ve bundled here with the more familiar take as a noun.

Ratio entered English in the 16thC as a noun borrowed from Latin, gaining its familiar modern sense decades later in a translation of Euclid. About a century ago – the OED’s first citation is from 1928 – ratio began life as a verb meaning ‘express as a ratio’ or similar. Here’s an example from Harold Smith’s book Aerial Photographs (1943):

Each print which departs from the average scale or shows any apparent tilt is rectified and ‘ratioed’, or corrected for scale, by means of a projection printer.

And now a new sense of ratio as a verb is emerging on Twitter. (If you’ve seen it elsewhere, let me know.)

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