Incentivized and mitigated

January 7, 2021

After 10+ years and 215 articles, my language column at Macmillan Dictionary has come to an end – as indeed has the blog Macmillan Dictionary Blog itself, for now. Here are my last two posts.

Militate against mitigate looks at this pair of similar words, setting out how each one is used, why they’re easily confused, and how to remember the difference:

Because mitigate (reduce harmful effects) is sometimes like a subset of militate (have an effect), people often use mitigate when they mean militate. We know this because they write *mitigate against. Usually the writer means militate against, but not necessarily. Readers can’t always figure it out, and it isn’t their responsibility. It’s up to writers and editors to know the difference and militate against the error.

Are you incentivized to use this word? plays devil’s advocate for a much-maligned word, reviewing the usage commentary on it and showing why it’s likely to stick around:

Over time, we get used to new usages. We accept them grudgingly or even enthuse about them. Decades later, the ones that survive have become thoroughly familiar and lack the stigma of novelty. The verb contact, for instance, was loathed a century ago but is perfectly unremarkable today. Until that happens, though, these usages provoke contention, with many people looking askance at them or criticizing them vocally. So it is with incentivize.

Verb all the things

January 13, 2020

Lauren Beukes’s novel Broken Monsters has a short passage on business jargon and young people’s attitudes to it. Layla, a character in her mid-teens, is visiting her friend Cas and introduces Cas’s father:

Her dad is a tech-preneur. Name a major company in Silicon Valley and he’s ‘pulled a stint there’ – his words. It’s why they moved from Oakland, California. Detroit is friendlier to start-ups: lower overheads, tax incentives, hungry talent, cheap office space in TechTown. He’s bought into the city’s revitalization ‘with bells on’. Layla loves hearing him talk. It’s another language, where any word can be verbed. She and Cas have a secret drinking game they play during dinner, taking a sip of juice every time he uses techno jargon like ‘angel-investor’.

‘How’s Crater going?’ Layla asks him, trying to remember the name of his big start-up project.

‘Curatr,’ he corrects her automatically, rolling the trrrr.

Some examples certainly qualify as tech jargon or terminology: the portmanteau tech-preneur and the fictional brand Curatr, with its fashionably dropped vowel (cf. Flickr, Tumblr, Grindr, Qzzr). TechTown, meanwhile, is a real-life hub for entrepreneurship in Detroit, notable in this context for its CamelCase style.

Other examples cited – pulled a stint, with bells on, angel investor – are not what I’d consider tech jargon, but the passage is from Layla’s pov, so I figure it’s more that she has only heard these phrases from Cas’s dad and associates them with his industry.

Her observation about verbing applies to English more generally.

But I suppose the point is that tech execs (and managers, advertisers, etc.) are more likely to do it with abandon, and that when you’re a teenager and it’s your dad or your friend’s dad, it can be a particular source of interest, embarrassment, or entertainment.

It’s refreshing to see this form of language, so often maligned, portrayed positively. I’m reminded of a cartoon by Dana Fradon included in The New Yorker Cartoon Album 1975–1985:

Two businessmen are in a room. One on the right stands, smiling slightly, facing the one on the left, who is bald and sits behind a large desk in front of a window. The one sitting says, "You're a good man, Washbourne. I like the way you use nouns as verbs."

[Caption: “You’re a good man, Washbourne. I like the way you use nouns as verbs.”]

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Verbing and nouning are fine and here’s a quiz

May 16, 2018

New words enter English in a variety of ways. They may be imported (import); compounded (download); clipped (totes); affixed (globalisation), acronymised (radar); blended (snowmageddon); back-formed (donate); reduplicated (mishmash); coined (blurb); or formed from onomatopoeia (cuckoo), proper nouns (algorithm), folk etymology (shamefaced), or semantic shift (nice, starve).

Another important source is when a word in one grammatical class is used in another: this is called functional shift, because the word shifts function. A noun becomes an adjective, a verb becomes a noun, and so on. It’s also called conversion and zero derivation – because a new word is derived without any inflection or affixation.

Linguistic conservatives often object to the process. At every Olympic games, for example, people complain about medal being verbed, blithely unaware that the usage dates to at least 1860, when W. M. Thackeray wrote, ‘Irving went home medalled by the king’. From my A–Z of English usage myths:

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Buffaloed by the verb buffalo

April 23, 2018

On a recent mini-binge of James M. Cain novels, I finished a 5-in-1 set from Picador: two I’d read years ago – The Postman Always Rings Twice, Double Indemnity – and three others I soon raced through: Serenade, Mildred Pierce, and The Butterfly.

Cover image of "The Five Great Novels of James M Cain", published by Picador. Cover is dominated by a black and white photo of a man lying on the ground, his hat displaced; he appears to have been shotCain, in a preface to The Butterfly, reacts to some criticisms of his work, such as that he took his style from Hammett (‘I have read less than twenty pages of Mr Dashiell Hammett in my whole life’).* A blurb from the NYRB hints at his formidable legacy: ‘It is no accident that movies based on three of them helped to define the genre known as film noir: or that Camus used Postman as his model for L’Étranger.’

But the purpose of this post is to examine the vivid verb used, and mentioned, in the title. About midway through The Butterfly, a character’s unexpected appearance prompts the following exchange:

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Getting ratioed for your bad take

November 16, 2017

Technology is a constant source of new vocabulary – not just new words but new ways of using existing words. One I’ve noticed this year is ratio as a verb in internet slang, which I’ve bundled here with the more familiar take as a noun.

Ratio entered English in the 16thC as a noun borrowed from Latin, gaining its familiar modern sense decades later in a translation of Euclid. About a century ago – the OED’s first citation is from 1928 – ratio began life as a verb meaning ‘express as a ratio’ or similar. Here’s an example from Harold Smith’s book Aerial Photographs (1943):

Each print which departs from the average scale or shows any apparent tilt is rectified and ‘ratioed’, or corrected for scale, by means of a projection printer.

And now a new sense of ratio as a verb is emerging on Twitter. (If you’ve seen it elsewhere, let me know.)

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Verbings, superlatives, and film catchphrases

November 7, 2017

In my monthly column at Macmillan Dictionary Blog, I’ve been writing about various aspects of language use and innovation. Here are excerpts from the latest three posts, in chronological order. Click the titles to read the rest:

Verbing weirds language – but in a good way

When contact gained popular use as a verb (‘Please contact us later’), critics rejected it as a corruption and a ‘hideous vulgarism’. Nowadays most people are unaware it was ever a problem. But the same controversy has clung to the verbs impact and architect – even though both have been around for centuries. At major athletics events, there is always ‘harrumphing from the stickler brigade’, as Liz Potter reports, over the verbing of podium, medal, final and gold. For some, it’s still a tough ask.

Party on, film catchphrases!

Some films are so popular and linguistically memorable that their lines enter widespread use. It can happen with a line in a classic film, such as ‘Frankly, my dear, I don’t give a damn’ (Gone with the Wind), ‘I’ve a feeling we’re not in Kansas anymore’ (The Wizard of Oz), ‘I’ll be back’ (The Terminator), and ‘Play it again, Sam’ (Casablanca – even though that line is never used in the film). Sometimes it’s not a catchphrase but a new word that enters the language indirectly: gaslight from the 1944 film is a good example.

Good, better and best rules for comparatives and superlatives

Easyeasier and easiest illustrates another rule, one of spelling. When the adjective ends in a consonant plus y, the y changes to i (heavy heavier, not *heavyer). There are two other spelling rules. When the adjective ends in a mute e, add –r or –st, not –er or –est (latelater, not *lateer). And when it ends in a consonant after a stressed, single-letter vowel, double the consonant (fit fitter, not *fiter). Once we learn these rules, we can apply them broadly.

Pelecanos: the words, the rhythms, the slang

July 28, 2016

I’m slowly catching up on the back catalogue of George Pelecanos, who has written about 20 crime fiction novels (and also wrote for The Wire). Recently I read Hell to Pay (2002), which contains several items of linguistic or metalinguistic interest.

The book is one of a handful by Pelecanos that centre on private detectives Derek Strange and Terry Quinn, the first black, the second white, the two ex-cops.

Terry Quinn goes looking for information from sex workers. He bums a cigarette as a way into conversation, but being a non-smoker he has nothing to light it with. Then he encounters Stella, a ‘pale’ girl ‘maybe knocking on the door of seventeen’:

She sat down without invitation. He handed her the cigarette.

‘You got a light?’


‘You need a new rap,’ she said, rooting through her shoulder bag for a match. Finding a book, she struck a flame and put fire to the cigarette. ‘The one you got is lame.’

‘You think so?’

‘You be hittin’ those girls up for a smoke, you don’t ask ’em for a light, you don’t even have a match your own self?’

Quinn took in the girl’s words, the rhythms, the dropping of the g’s, the slang. Like that of most white girls selling it on the street, her speech was an affectation, a strange in-and-out blend of Southern cracker and city black girl.

‘Pretty stupid, huh?’

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